Romax — steel structure design, manufacturing and installation
Currently in development. Romax company website for steel structure design, manufacturing, construction and installation in Latvia.
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Romax is the digital storefront for a European manufacturer of steel structures and construction services serving business customers. The website had to present the range clearly, explain the company’s specialisation, and make it easy to move from a product category to a commercial enquiry.
The challenge
B2B buyers need a catalogue they can scan quickly, visible product options, and a direct route to the supplier. The project therefore combines a distinctive brand system with product categories, company information, and an enquiry form. The team also needed a practical workspace to maintain the catalogue without rebuilding pages.
What was built
- A public website in Polish, German, and English with a language switcher.
- Categories for plastic tractor steel structures, spiral steel structures, lingerie accessories, and construction services.
- Product cards with imagery, variants, and a clear route to request an offer.
- Company, contact, European quality, and official representation sections.
- PDF catalogues and colour cards for purchasing and production teams.
- An admin CMS for pages, categories, products, colours, PDFs, media, and enquiries.
- Operational sections for SEO, redirects, price lists, translations, analytics, GeoIP, 2FA, and backups.
Engineering approach
The public experience is designed for quick browsing on desktop and mobile: visitors can see the main categories, open supporting materials, and send a question without navigating a complicated funnel. The private panel separates content, product, media, and enquiry management. A multilingual model keeps one consistent catalogue structure across Polish, German, and English markets.
Outcome and status
Romax now has one B2B channel where range, technical materials, and supplier contact follow the same logic. The team can update products, colour references, PDFs, and localised content from the CMS, while buyers reach the relevant product family faster. The project remains in active development alongside the catalogue and operational tools.